Here is a way to make a difference in the world and look fabulous while doing it! The UK based charity, the Environmental Justice Foundation (EJF) has collaborated with top designers and A-listers to create a collection of fair trade and organic t-shirts to help raise awareness to end forced child labour and the use of toxic pesticides within the cotton industry.
Sophie Ellis Bextor in Zandra Rhodes (photography by Jane Mcleish Kelsey)
EJF’s Program Director, Juliette Williams explains how ‘our buying power can be a force for good’ and by choosing to buy ethical cotton we can help support ‘communities in some of the world’s poorest nations’ and help put a stop to child labour in countries such as Uzbekistan. According to the EJF, Uzbekistan is the world’s third largest exporter of cotton and shockingly many adults and children are ‘forced to work in conditions near slavery for the state run cotton industry’.
Show your support towards the EJF’s ongoing work by purchasing a t-shirt from designers such as Zandra Rhodes, Giles Deacon, John Rocha and Allegra Hicks. The designs range from cute and quirky to pretty and simplistic and will make you look good but more importantly feel good knowing you are doing your part to help improve the cotton industry.
EJF’s Organic Cotton Designer T-Shirt Collection
Purchase at EJF’s online store (from £30)
The organic and fair trade cotton is picked and manufactured in Turkey (Fair Wear Foundation) and printed with organic certified inks (Soil Association).
Joss Stone in Giles Deacon (photography by Paul Conroy)
More exciting news from the EJF – The Great Fashion Cycle
Have you heard about the EJF’s other wonderful campaign, the ‘Great Fashion Cycle?’ If you want to cycle from London to Paris and raise funds to support the EJF’s work ‘addressing human rights and environmental abuses within the fashion industry’ you can visit their website for further details. The Great Fashion Cycle takes place from the 9-13 September 2009.